Social media has only given us a little bit of followers so far. That's not working. Today, we're switching to direct outreach to food truck owners who are actively bleeding money to DoorDash and UberEats. These are people who need Outbites NOW, not followers who might buy later.
Your job today: Learn fast, execute faster.
Every 30 minutes you'll learn something new, then immediately apply it. By 4 PM, you'll have contacted 60+ potential customers and started real conversations.
RAPID RESEARCH & LIST BUILDING
🛠️ Install One of These Lead Scraping Tools:
(https://outscraper.com) - FREE tier gives 25 scrapes/month
Search in Chrome Web Store (many free options)
(https://phantombuster.com) - 14-day free trial
📺 Quick Tutorial:
Search YouTube for "How to scrape Google Maps for businesses" (5 min watch)
🎯 SCRAPE Google Maps for Food Trucks:
🔍 Search Terms:
📋 Export Fields:
🎯 Target Goal:
Get 50-100 food trucks in one scrape
Clean the data in Google Sheet with columns: Name | Phone | Email | Website | Instagram | Location | Notes | Status
MEASURABLE RESULT: 50-100 food trucks listed with contact info in a Google Sheet
PRO TIP:
After scraping, prioritize food trucks that have: (1) Active Instagram accounts, (2) Their own website (shows they care about branding), (3) Post regularly (means they're actively operating)
INSTAGRAM DM BLITZ #1
Search YouTube:
"Cold DM templates that convert" - watch first result
Study 3 successful cold DM examples from the video
Key Lesson:
Keep first message SHORT (2-3 sentences max), ask a question, NO PITCH yet
💬 Send 20 personalized Instagram DMs using this formula:
"Hey [Name]! Saw your [specific menu item] at [location] - looked amazing. 🔥
Quick question: How are you handling online orders right now? DoorDash/UberEats or something else?"
📋 Step-by-step process:
Open their Instagram profile
Look at their last 3 posts - find ONE specific thing to compliment
Send the message above with your personalization
Log it in your spreadsheet (Name | IG Handle | Message Sent | Date | Response Status)
Move to next person - NO WAITING FOR RESPONSES
⏱️ Important Timing Rules:
MEASURABLE RESULT: 20 Instagram DMs sent and logged in spreadsheet
PRO TIP:
If their bio says "DM for catering" or has an email, they're ACTIVELY looking for business. Prioritize these accounts!
COLD EMAIL CAMPAIGN
🔍 FIND EMAIL ADDRESSES:
Sign up for Hunter.io
(https://hunter.io) - FREE tier gives 25 searches/month
Enter the food truck's website URL → Hunter finds the owner's email automatically
Alternative: Use "Contact Us" forms on their websites
📺 Quick YouTube search:
"How to write cold emails that get responses" - watch a 10-min video
📧 Send 15 cold emails using this template:
Hey [Name],
Love what you're doing with [specific menu item] - your branding is 🔥
Quick question: Are you currently losing 20-30% of every order to DoorDash/UberEats?
We built Outbites specifically for food trucks - it's $1 flat fee per order (no commission) + you own your customer data.
Worth a 10-minute call this week?
Best,
Katie
Outbites.com
Important:
Personalize the menu item for each email. This takes 30 seconds but dramatically increases response rates.
MEASURABLE RESULT: 15 cold emails sent and logged in spreadsheet
Search & Join 3-5 Facebook Groups:
Read the group rules. Identify who the active members are. See what people are complaining about.
Soft Approach - Comment on 10 posts where owners complain about:
Your comment formula (add value FIRST, no pitch):
Alternative approach:
✅ MEASURABLE RESULT: 10 meaningful comments/engagements logged in spreadsheet
⚠️ WARNING:
Don't spam links or pitch directly in groups. You'll get banned. Build trust first, then move to DMs.
Send 15 connection requests with personalized notes:
OR shorter version:
Process:
✅ MEASURABLE RESULT: 15 LinkedIn connection requests sent and logged
Create a simple daily report with these numbers:
✅ MEASURABLE RESULT: Complete daily report sent to your boyfriend + response plan for tomorrow
By 4:00 PM, you should have:
🎯 REMEMBER:
Speed > Perfection today. The goal is VOLUME and learning what works. Track EVERYTHING.
Katie, this is your chance to prove that direct outreach crushes passive social media. Every food truck owner you contact today is currently losing thousands of dollars per month to delivery apps. You're not selling - you're rescuing their business.
Some people won't respond. Some will say no. That's fine. You only need a few "YES" responses to make this worth it. Focus on the numbers: 60 touches = 6-9 conversations = 2-3 interested = 1 demo call.
Now get out there and make it happen. 🚀
Outbites Lead Generation Sprint
Prepared for Katie | Print this and check boxes as you go!